How to build your brand

Create a memorable brand identity:

Tell your story!

Published on March 31, 2020

Insertion

Do you want to get started, create your clothing brand, jewellery or simply your small business? Do not neglect your brand identity! Indeed, brand identity is the mirror of your company. It is she who defines your brand, its values and especially the its values and especially the image it gives to consumers.

Many of you participated in the last lab* on the subject. For those who were not there, don't worry, UBEAUTY gives you some tips to create a strong and personalised brand the different distinctive signs of your brand. These elements will allow consumers to understand, assimilate and recognise your brand by creating value in your market.

During this step, we must define your brand DNA (the genetic heritage of your brand) in order to define all the communication codes that will allow you to be recognised in your environment. This is called the brand territory.

UBEAUTY Company, communication, brand identity

The identity

Create your identity.

Brand identity is what determines you in the eyes of your customers. This is the prism through which they see you, recognise you and identify you.

The first question to ask yourself before starting to create your braidentity!

The brand

Define the territory of your brand.

"The brand is what others say about you when you are not in the room.

The first step is to imagine and design the different distinctive signs of your brand. These elements will allow consumers to understand, assimilate and recognise your brand by creating value in your market.

During this step, we must define your brand DNA (the genetic heritage of your brand) in order to define all the communication codes that will allow you to be recognised in your environment. This is called the brand territory.

UBEAUTY Company, communication, brand identity

The identity

Create your identity.

Brand identity is what determines you in the eyes of your customers. This is the prism through which they see you, recognise you and identify you.

The first question to ask yourself before starting to create your brand identity is: What image do you want to convey?

Once the answer to this question has been obtained, focus on the different aspects and characteristics of your brand:

By defining your values, the mission and purpose of your company

By emphasising your added value, the differential aspect of your company

By choosing 3 keywords to define your brand

By asking you what you want your customers, prospects think of you when they see your brand, your products

By thinking about the emotions you want to transmit through your brand...

The elements

Define the elements that make up your brand.

To help you create your brand identity, we advise you to entrust this step to professionals, specialised agencies or freelancers.

Your name (name): Find a brand name that differentiates you in your market, that is easily memorised by your target, that also works internationally, that inspires and appeals to emotions, that opens up a visual storytelling and language rich and strong enough to be exploited over several years.

To do this, do a brainstorming, select several names, check their availability on the INPI website and once you have found it drop it! Be careful to check the availability of domain names and user names on social networks.

Your logo: Create your brand logo so that it perfectly represents your sector of activity, that it conveys your values and corresponds to all the media on which you communicate. Your logo must be able to seduce your prospect, enhance your brand, identify your company, and federate your community.

Your graphic charter: Define your company's graphic charter in order to contribute to the good consistency of your image on all communication media. The graphic charter is a document that allows you to define all the graphic codes of your brand and their rules of use: your colour palette, your typographies, your iconography, your "paperery" supports, etc.

Your slogan: the slogan is the catch of your brand. It is a sentence or group of words that must be retained easily and quickly. It must be simple, effective and catchy.Your slogan: the slogan is the catch of your brand. It is a sentence or group of words that must be retained easily and quickly. It must be simple, effective and catchy.

Your storytelling: It's the action of telling a story to promote your brand.

It is using your story (whether real or fictional) as a vector of information. It allows you to attract attention, get membership, sell (more expensive)...it gives personality to a brand by valuing its know-how, its history... But above all, it created emotion. So work well on your presentation texts of your company, your products, having your own language, paying attention to each word you use: for example, find an original name for your community (e.g. the troublemakers by Michel and Augustin).

Your sound identity: It is defined by a sound or a set of sounds that individuals associate more or less spontaneously with your brand. If you are creating an application, think about the different sounds that could be inserted, for example when your customer puts an item in the shopping cart or clicks on validate. It is also an opportunity for you to create your logo in an animated way and associate a sound of your own. Sound identity is also your answering machine, the music you use in your videos, your waiting room... Do not neglect!

Conclusion

That's it, you have all the keys to succeed in creating your brand identity in a constructive and effective way! At ebony, we support young companies every day in the development of their brand, so do not hesitate to contact us if you have any questions. We will be happy to answer you! See you soon for new com and marketing tips!